H.R. 4623 — Plain Prescription Prices Act

This section directs the Secretary of Health and Human Services, acting through the Centers for Medicare & Medicaid Services (CMS) Administrator, to promulgate regulations within one year of enactment requiring direct-to-consumer television advertisements (broadcast, cable, streaming, and satellite) for prescription drugs or biological products eligible for payment under Medicare (title XVIII) or Medicaid (title XIX) of the Social Security Act to include a truthful, non-misleading textual statement disclosing the list price—as determined on the first day of the quarter in which the advertisement airs—for a typical 30-day regimen or typical course of treatment (whichever is appropriate). In promulgating the regulations, the Administrator must determine (1) whether to apply them to additional advertising formats, (2) the manner and format of the textual statements, (3) appropriate enforcement mechanisms, and (4) whether to include other price information.