H.R. 7500 — Responsible Firearms Marketing Act

This section directs the Federal Trade Commission (FTC) to (1) conduct a study, using its authority under section 6(b) of the FTC Act (15 U.S.C. 46(b)), of potentially unfair or deceptive acts or practices in the advertising or marketing of firearms, considering materials appealing to individuals younger than 18 years of age, implying or encouraging illegal use, and relating to semiautomatic assault weapons; (2) submit a report on the study with legislative or administrative recommendations to Congress within two years of enactment; and (3) promulgate regulations under the Administrative Procedure Act, within 18 months after the report, prohibiting such acts or practices by firearms manufacturers, dealers, and importers (terms defined per 18 U.S.C. 921(a)). Violations of the regulations are treated as unfair or deceptive acts under FTC Act section 18(a)(1)(B) (15 U.S.C. 57a(a)(1)(B)) and are enforceable with full FTC powers and penalties. Information collections for the study are exempt from the Paperwork Reduction Act.