S. 1699 — Artificial Intelligence Public Awareness and Education Campaign Act

This section establishes a public awareness, education, and consumer literacy campaign on artificial intelligence (AI Campaign), to be implemented by the Secretary of Commerce not later than 180 days after enactment, in coordination with relevant federal agencies including the Director of the National Institute of Standards and Technology and the Administrator of the National Telecommunications and Information Administration. The AI Campaign must (1) determine key performance indicators (KPIs) to evaluate effectiveness—including audience reach, engagement, adoption of best practices, and satisfaction—and measure them against baselines; (2) facilitate information on individuals' legal rights regarding AI; (3) promote best practices for detecting provenance of digital media (e.g., deepfakes and chatbot content) and conduct targeted outreach to vulnerable populations such as senior citizens against AI-enabled scams; (4) develop and distribute outreach materials on AI prevalence and applications in daily life (e.g., classification, product recommendations, fraud detection), capabilities and limitations of AI products, data protection best practices, and workforce opportunities; (5) consult the Small Business Administration on elements for small business owners; (6) address needs of different regions, economies, and subpopulations; and (7) promote state and local coordination and partnerships. The Secretary must annually update AI Campaign materials and KPIs to reflect innovations, products, services, or consumer concerns.